Digital Billboard Advertising
Digital billboards are quickly becoming the preferred choice of top tier advertisers because they are back-lit and eye-catching from far away as well as provide several unique abilities that capture the imagination.
One such ability is saving time.
In fact, within 2-3 business days you can place a message on thousands of digital billboards across the county with just a few clicks of a mouse, giving you the power to launch a last minute widespread message with little advance notice.
With digital billboards you can display different ads each week of your campaign and because digital billboards are all connected to the Internet, you may also use a RSS Feed to display Real-Time information, such as the score of a baseball game, countdown clock to a TV show/movie release or live weather and traffic updates.
The following is general information on the cost of digital billboard advertisng, digital billboard locations and how to rent a digital billboard. If you are ready to get detailed pricing and information for your specific need, please fill out the form to the left or contact us for a free consultation.
The cost of renting advertising space on a digital billboard will vary greatly depending on factors such as location, time of year, demand from other advertisers and length of campaign. One digital billboard may cost as little as $2,000 a week or less while another may be priced at $7,000 a week or more.
The most common factors that influence the cost of a digital billboard advertising campaign are:
The location of the digital billboard is going to dictate how many people see your messaging, as some digital billboards have much higher daily impression counts than others.
For example, an ad being played on a digital billboard that is seen by an average of 300,000 drivers per day will cost more than an ad being played on a digital billboard that is seen by an average of 35,000 drivers per day. This makes sense, as more drivers provide more opportunities to make an impression.
Time of year
Digital billboard rates are seasonal. You can obtain additional savings running your campaign during the months of January and February, but due to demand, rates traditionally increase in November and December.
Demand from other advertisers
As with anything, price goes up with demand. Naturally, the best performing digital billboard locations will have high demand from advertisers who are already successfully using them. This means that the price will be higher for these locations for new entrants.
Length of campaign
The length of your campaign on a digital billboard will also have an impact on pricing. For example, if you would like to display a message for only a week, it may cost more than if you decide to display it for 3, 6 or 12 months. Booking time in advance can potentially result in lower rates as well.
Digital Billboard Locations
Location is a big factor in the price of advertising space on a digital billboard. Previously, there was no known reliable public database of every digital billboard location and because many digital billboards are individually owned and operated, it would take a very long time to locate them all.
Thankfully, AdSemble has already done this for you.
Since 2008, AdSemble continues to identify where every digital billboard exist and records this information in a FREE searchable database, so you can easily find digital billboard locations in your area, at absolutely no cost. Try it out now by using the drop down at the top of this page and search for billboard locations near you.
How to Rent a Digital Billboard
When deciding to rent advertising space on a digital billboard, it is important to consider what your advertising goals are and how you can use the digital billboard's full capabilities to accomplish these goals.
Also, depending on what your target demographic is, an AdSemble Marketing Consultant can help match you to the most effective and price efficient digital billboard possible.
Contact us today for a free consultation where one of our Marketing Consultants can also share with you secret tips and tricks on how to design your ad for optimal results.