Fuel Top Screen Advertising
Fuel top screens are quickly becoming one of the most effective new ways of outdoor advertising because the screens are located at high traffic gas stations where consumers are stopped pumping their gas for at least 5 to 10 minutes and you have the ability to catch their undivided attention.
With fuel top screens you can display different ads each week of your campaign and because fuel top screen locations are all connected to the Internet, you may also use a RSS Feed to display Real-Time information, such as the score of a baseball game, countdown clock to a TV show/movie release or live weather and traffic updates.
The following is general information on the cost of fuel top screen advertisng, fuel top screen locations and how to advertise on fuel top screens. If you are ready to get specific information for your particular need, please fill out the form to the left or contact us for a free consultation.
The cost of renting advertising space on a fuel top screen will vary greatly depending on factors such as location, time of year, demand from other advertisers and length of campaign. One fuel top screen location may cost a little as $2,500 a week or less while another may be priced at $8,000 a week or more.
The most common factors that influence the cost of a fuel top screen advertising campaign are:
The location of the fuel top screen is going to dictate how many people see your messaging, as some fuel top screen locations have much higher daily visitor counts than others.
For example, an ad being played on a fuel top screen that averages 2,000 customers per day will cost more than an ad being played on a fuel top screen that averages 500 customers per day. This makes sense, as more people provide more opportunities to make an impression.
Time of Year
Fuel top screen rates are seasonal. You can obtain additional savings running your campaign during the months of January and February, but due to demand, rates traditionally increase in November and December.
Demand from other Advertisers
As with anything, price goes up with demand. Naturally, the best performing fuel top screen locations will have high demand from advertisers who are already successfully using them. This means that price will be higher for these locations for new entrants.
Length of Campaign
The length of your campaign on a mall screen will also have an impact on pricing. For example, if you would like to display a message for only a week, it may cost more than if you decide to display it for 3, 6 or 12 months. Booking time in advance can potentially result in lower rates as well.
Fuel Top Screen Locations
Location is a big factor in the price of advertising space on fuel top screens. Previously, there was no known reliable public database of every fuel top screen location, because most fuel top screen locations are individually owned and operated, and it would take a very long time to locate them all.
Thankfully, AdSemble has already done this for you.
Since 2008, AdSemble continues to identify where every fuel top screen location exist and records this information in a Free searchable database, so you can easily find fuel top screen locations in your area, at absolutely no cost. Try it out by using the
drop down at the top of this page and search for fuel top screen locations near you.
How to Advertise on Fuel Top Screens
When deciding to rent advertising space on fuel top screens, it is important to consider what your advertising goals are and how you can use the fuel top screen's full capabilities to accomplish these goals.
Also, depending on what your target demographic is, an AdSemble Marketing Consultant can help match you to the most effective and price efficient fuel top screen location possible.
Contact us today for a free consultation where one of our Marketing Consultants can also share with you secret tips and tricks on how to design your ad for optimal results.