AdSemble Advertising Guidelines and Policies

We want Advertisers to have fun and to be safe, and those goals drive our Advertising Guidelines and Policies. Advertisers must be honest about the products or services their ads promote; they must avoid content that misleads or offends; and they must never compromise our users' privacy. These Advertising Policies apply to all ads on Open Display and any other of AdSemble's products or services.

General Rules

Advertisers must comply with AdSemble's Terms of Service and all other AdSemble policies governing the use of our products or services. We may update our terms, policies, and guidelines from time to time, so please review them regularly.

Advertisers are responsible for ensuring that their ads are suitable for the public in each geographic area where the ads will run. They're also responsible for ensuring that their ads comply with all applicable laws, industry codes, rules, and regulations in each geographic area where the ads will run. All disclosures in ads must be clear and conspicuous.


All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason. We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad. In order for any ads to be approved, all text content must be written in the English language.

Steps to Take if Disapproved

If your ad isn't approved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:

    -Check the email address associated with your advertising account. If your ad doesn't get approved, we'll send you an email with details that explain why.
    -Using the information in your disapproval email, you can edit your ad and create a compliant one.
    -You may re-submit the ad through the AdSemble Open Display platform for review.

Prohibited Content

Ads must not infringe the intellectual property, privacy, publicity, copyright, or other legal rights of any person or entity. And they must not be false, misleading, fraudulent, defamatory, or deceptive.

The following ad content is prohibited:

    -Content that demeans, degrades, or shows hate toward a particular race, gender, culture, country, belief, or toward any member of a protected class;
    -Content depicting nudity, sexual behavior, or obscene gestures;
    -Content depicting drug use;
    -Content depicting excessive violence, including the harming of animals;
    -Deceptive, false, or misleading content, including deceptive claims, offers, or business practices;
    -Content that is likely to be seen as: Threatening, Violent, Gruesome, Abusive, Shocking, Disturbing, Offensive, Vulgar, Obscene
    -Inflammatory or provocative content which is likely to evoke a strong negative reaction
    -Inappropriate targeting upon or after a sensitive event, including but not limited to: natural disasters, high profile deaths, or political uprisings
    -Glorification of self-harm or related content

Prohibited Ads

Ads for the following products and services are prohibited:

    -Adult products and services
    -Cigarettes (including e-cigarettes), cigars, smokeless tobacco, and other tobacco products;
    -Products or services principally dedicated to selling counterfeit goods or engaging in copyright piracy;
    -Get-rich-quick or pyramid schemes or offers or any other deceptive or fraudulent offers;
    -Illegal or recreational drugs or drug paraphernalia;
    -Counterfeit, fake or bootleg products, or replicas or imitations of designer products;
    -Firearms, weapons, ammunition, or accessories;
    -Ads that promote particular securities or that provide or allege to provide insider tips;
    -Ads targeted to countries subject to U.S. trade sanctions and other U.S. export control laws; and
    -Any illegal conduct, product, or enterprise.

Testimonials and Endorsements

Any testimonials and endorsements contained in ads must comply with all applicable laws, industry codes, rules, and regulations. For example, a clear and conspicuous disclaimer is required if an endorser's results were atypical or if the endorser was paid.

Ad Display and Quality

As we say in our Terms of Service, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. Neither AdSemble Inc. nor its affiliates are responsible or liable for a third party’s terms or actions taken under the third party’s terms.

Contact Information

Last revised 1/10/17